While almost all automakers are trying to fit as much screen as possible to their cars, Jean-Philippe Imparato, the new CEO of Italian automotive manufacturer Alfa Romeo, said in an interview that he wanted future models to have less screens.
The future of the automotive industry undoubtedly lies in electrification; But alongside these technological advances, there’s also the increasing screen real estate. In fact, automakers have gone a long way to put as many screens as possible in new models, as in the case of the MBUX Hyper display on the new Mercedes EQS Ev.
But apparently Alfa Romeo does not agree with other manufacturers.
“I’m selling cars, not iPads.”
The new CEO of Alfa Romeo, Jean-Philippe Imparato, gave clues about the future plans of the Italian automotive giant in an interview with BFM Business published on the French automotive site Carradisiac.
Stating that he has very special plans for the Alfa Romeo cars of the future, Imparato stated that he wants the new model Alfa Romeo cars to be more driver-oriented with as little screen as possible, adding, “I’m not selling an iPad with a car around, I’m selling an Alfa Romeo,” he added.